Cape Regional Health System is located in Cape May Court House, NJ. The system serves an expanding local population and more than 1 million seasonal visitors with a variety of inpatient and outpatient services.
October is Breast Cancer awareness month and Cape Regional asked SGW Healthcare Marketing to help engage their audience in joining the fight against breast cancer. A microsite was created where people were asked to place a ribbon on a digital fence and post a message to a loved one. The audience was reached with a mix of digital display, radio and print advertisements. In addition, although emails were not being collected, retargeting was used to reach the audience who visited the site on a frequency schedule, serving up display ads that promoted the advanced breast care services at Cape Regional.
Results are coming in as we speak and after the first month will be posted. As of this early date, response levels are extremely high and resulting in significant levels of audience engagement.